“Franchise” illuminates the power of Black-owned franchises in a larger freedom struggle while also explaining how corporations such as McDonald’s have deprived genuine wealth in Black urban communities. This untold history looks at how the prevalence of fast-food restaurants in Black communities today resulted from a push by these groups for what they saw as an economical solution to racial disparities in America’s Black communities - the franchising of fast-food restaurants in black neighborhoods by Black people. “Franchise” investigates the untold history of the cooperation among fast-food companies, politicians, civil rights leaders, and black entrepreneurs in the years following the 1960s civil rights movement. Hooks Institute for Social Change at the University of Memphis has selected “Franchise: The Golden Arches in Black America” by Marcia Chatelain (Liveright Publishing Corp) as the 2020 Hooks National Book Award winner.
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